Context

The smartphone is now the most used camera on the planet, causing a shift that changed how people experience the moments they're trying to capture. Concerts are one of the few experiences people specifically travel to attend, yet the default response is to watch them through a screen. The irony is that the act of capturing a moment increasingly replaces the moment itself. Bubble starts from a different premise: that memory-making at live events should be participatory and physical, not passive and individual. The project was designed to give venues and attendees an alternative that doesn't simply ban phones but replaces what phones were doing with something more fitting to the environment.

Approach

The core interaction was designed around the crowd, not the individual. Rather than assigning each person a device, a shared object — an inflatable ball — moves through the audience organically. Passing it is intuitive; it fits the energy of a live event rather than interrupting it.

The TPU inflatable body was chosen for durability and safety in dense, unpredictable crowd environments. 14 Insta360 GO S3 cameras are distributed across the surface to achieve full spherical coverage without gaps, and the lightweight construction means the ball can be tossed, caught, and handled repeatedly without risk.

Outcome

The full 360° event recording is made available to all attendees via the venue's website after the event: a collective memory of the night, captured from within the crowd itself. Bubble's contribution is not the cameras, but the medium: an inflatable TPU body that makes the technology social, mobile, and safe in a dense crowd environment. The design decision to work with existing hardware rather than develop new technology kept the concept grounded and deployable, with the creative effort focused entirely on what the object does to human behaviour rather than what it does technically.